2027 pricing takes effect January 1·Lay the groundwork in Q4
The journal and newsletter of KBhausIssue 01 · October 2026

The Edit

Sharp thinking on AI visibility, brand and revenue for medspa, dental and wellness owners. What AI is recommending, why, and what to do about it. No fluff, no filler.

Featured · AI Visibility

What Is AEO? Answer Engine Optimization for Local Businesses

AEO is how a local business gets named when clients ask AI who's best. Here's what it means, how it differs from SEO and what the work involves.

By Kate Bakker · October 28, 2026 · 6 min read

Read the piece

Every piece

01 AI Visibility What Is AEO? Answer Engine Optimization for Local Businesses AEO is how a local business gets named when clients ask AI who's best. Here's what it means and what the work involves. · 6 min 02 AI Visibility AEO vs GEO vs SEO: What Changed and What Didn't SEO earns a ranking. AEO earns the answer. Here's how the three compare, and which one a medspa or dental practice needs. · 6 min 03 AI Visibility Google AI Overviews Are Answering for You. Here's What They Read. AI Overviews cite pages with clear, early answers and facts that match everywhere. What they read, and what to fix this month. · 6 min 04 AI Visibility The 10 Questions Your Clients Ask AI, and How to Check Ten questions, three AI engines, 30 answers. How to find your AI Visibility Score yourself, and what the pattern tells you to fix. · 6 min 05 AI Visibility Why AI Sends Your Neighbors to the Medspa Down the Street AI recommends the medspa it can verify most easily, not always the best one. What the medspa down the street has, and how to close the gap. · 6 min 06 Brand and Content Your Competitor Is the Class Favorite According to AI When AI keeps naming the same competitor, it's rarely because they're better. What they have that you don't, and how to take the spot. · 6 min 07 Front Desk and Sales "How Much Is Botox?" The Answer That Books the Consult A number alone turns your medspa into a comparison. The four-part answer, with a script to adapt, that books the consultation instead. · 6 min 08 Brand and Content Your Injector Bios Are Costing You Clients Clients choose an injector, not just a medspa. What a strong bio includes, where it should live, and how reviews connect to your team. · 5 min 09 AI Visibility The Reviews AI Actually Repeats AI quotes reviews that name the service, the provider and the place. How to ask for reviews that invite that detail, and what to avoid. · 5 min 10 Brand and Content Before-and-After Photos, AI and the Rules You Can't Break Consent, real results, honest captions and privacy. The basic rules for before-and-after photos, and why AI needs words alongside them. · 6 min 11 AI Visibility Your Implant Patients Are Asking ChatGPT First Implant patients research for weeks, and now they ask AI who to trust. What it looks for, and whether your practice is in the answer. · 6 min 12 AI Visibility Why AI Sends Invisalign Patients to the Same Three Practices AI keeps naming the practices it can verify: a dedicated Invisalign page, a named provider and reviews about aligners. How to join that list. · 5 min 13 Front Desk and Sales "Do You Take My Insurance?" How to Win the Call Anyway The insurance question is usually a trust question. Five steps to answer it honestly, mention financing and still book the visit. · 5 min 14 AI Visibility Your Pilates Studio Is the Class Favorite. AI Doesn't Know It Yet. Full classes don't make AI recommend your studio. Class pages, instructor profiles and detailed reviews do. Here's what to fix first. · 5 min 15 Growth and Systems The Intro Offer Is Working. Your Follow-Up Isn't. Memberships come from what happens after the first visit. A five-step follow-up that turns more trials into members, without more work. · 5 min 16 Growth and Systems Why Marketing Is the First Budget Cut, and How to Make It the Last Marketing gets cut when owners can't see what it returns. How to connect it to revenue so it stops looking optional. · 6 min 17 AI Visibility Your Medspa Isn't Showing Up in ChatGPT. Here's Why. AI recommends the medspas it can verify. What ChatGPT checks, why most practices fall short, and five fixes to make this week. · 6 min 18 Front Desk and Sales Your Front Desk Is Losing the Leads AI Sends You AI-referred callers arrive ready to book. Where front desks lose them, and the 60-second call structure that turns them into visits. · 6 min 19 AI Visibility AI Can't Recommend a Business It Can't Verify Why one competitor keeps getting named by AI, how answer engines verify a business, and five ways to build that proof. · 6 min

From the library

Tools you can use this afternoon.

The same checklists and scripts we use with clients, yours to keep. Each one arrives in your inbox the moment you ask.

AI Visibility · ScorecardAI Visibility Self-Check15 questions to ask ChatGPT, Gemini and Perplexity about your business, plus a scorecard.Score my AI visibility → AI Visibility · ChecklistListing Consistency ChecklistEvery profile AI checks, and exactly what has to match on each one.Audit my listings → Sales Training · ScriptThe First 60 Seconds Call ScriptThe call opening we train front desks on, including how to answer the price question.Fix my front desk opener → Content · Prompts30 Content Prompts From Real Client QuestionsTurn the questions clients already ask into posts and pages AI can quote.Fill my content calendar →

The newsletter

Know what AI is saying before your competitors do.

  • Every new piece from The Edit, first
  • Shifts in how AI recommends businesses in your industry
  • Scripts and fixes you can hand to your team the same day

Unsubscribe anytime. We never share your email.